When I joined the team, facebook.com/business was a series of how-to guides for advertisers created by many different teams for many different purposes. For the redesign, we slowed things down and created the building blocks for a more unified system.

We dove into the intricacies of the Facebook Business brands; color theories, iconography, motion timing, UI and data visualization. We defined the little pieces as well as the larger ones to create consistency across site.

We also had a lot of fun designing g logos…[red outline ones are mine]

Putting it all together, showcasing Facebook’s value to businesses, small and large.