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Dana J. Wright

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Video highlights

A few of the slides I designed for the video (click to enlarge).

 

The project

My friends and I have direct experience managing and contributing to DAOs (decentralized autonomous organizations), so we came up with a project that aims to solve some of the issues and pain points that we’ve experienced first hand.

Issues:

  • There is no standard way for DAOs to pay and track payments to contributors; they all do it a bit differently and some are better at it than others

  • DAOs have no tools to track basic info on their contributors and there is very little data available on the DAO workforce writ large

  • For DAO contributors, there is no standard way to prove income and work history

  • Income and work history play an important role in the traditional financial system

  • Banks often look at the earning power of individuals to decide the terms of loans and other financial products, but no such mechanism exists in crypto

The idea:

  • A platform that enables a DAO to issue a soulbound NFT which governs the relationship between DAO and contributor

  • The NFT disburses salary and token equity according to the employment agreement

  • For DAOs, it could standardize payroll and equity payments, and serve as the starting place for a new kind of on chain HR record

  • For contributors, it could serve as proof of income for on chain borrowing and lending

My role

I was the sole designer and was responsible for the visual identity of the project.

Including:

  • The DAOism brand, logo, fonts and color scheme

  • The dapp, which I designed from flow diagram to high fidelity mockups

  • All the presentation materials

  • I also came up with the name and registered the domain (daoism.app)

Logo

Flow diagram

Participating DAOs component for the landing page

Wireframe

Spot illustration for the landing page

Coin icon

 

The Results

127 teams successfully submitted projects by the deadline. Unfortunately, ours was not one of the ten finalists that got to present on stage, however we did end up winning three sponsor prizes. 🥳

🥇 Best Integration, from ApeCoin

🥇 Best govTech, from Optimism

🥇 Best Developer or DAO Tooling, from Polygon

 
LIVE DEMO
GITHUB
Prototype
Submission
 
Dana J. Wright, Product Designer at ETHSF
ETHSF hackathon team struggling
ETHSF, hackathon sponsored by ETH Global
ETHSF instagram story photo taken at 6AM
 

© 2025 Made by Dana J. Wright